The Gemini network, a precursor to Google's product of the same name, has an "anti-marketing" aspect that sets it apart. Despite growing in popularity, with a slowly increasing number of active "capsules" (personal spaces similar to websites), there is no correlation between the network's growth and promotional articles on Hacker News. This suggests that traditional web metrics, such as visitor numbers and clicks, are meaningless for non-commercial purposes. The author argues that these metrics are only useful for marketers seeking to extract money from brands, and that the Gemini network's organic growth is a testament to the limitations of traditional marketing strategies.